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With almost 20,000 analog and digital channels operating worldwide, ARRIS leads the industry in digital advertising solutions. ARRIS ad insertion solutions perform targeted, advanced VOD advertising and local insertion on digital cable networks from a single insertion system.
With the increase in digital penetration and the ability to offer many more channels on digital than analog, almost all new channel launches will be on digital. As cable customers are transitioning to digital TV services, operators need the ability to insert local advertising on the digital tier to maintain and grow ad revenues. The challenge operators face is reaching digital and analog subscribers, and serve local and national advertisers without duplicating ad insertion infrastructure.
- ARRIS Digital Program Insertion lets operators reach customers from the same platform, with digital-to-analog and digital-to-digital streaming. ARRIS digital cueing helps to protect against lost insertion opportunities.
- ARRIS Interconnect Solutions give operators new ways to attract local, regional and national advertisers, enabling multiple operators to work in partnership.
- ARRIS helps take advertising to the next level with built-in support for High Definition insertion and targeted advertising.
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