ARRIS Ad Insertion Solutions

With more than 15,000 analog and digital channels operating worldwide, ARRIS leads the industry in digital advertising solutions. ARRIS ad insertion solutions perform local insertion on both analog and digital cable networks from a single insertion system.

Advertising Revenues Depend on Digital

With the increase in digital penetration and the ability to offer many more channels on digital than analog, almost all new channel launches will be on digital. As cable customers transition to digital TV services, operators need the ability to insert local advertising on the digital tier to maintain and grow ad revenues. The challenge is to reach digital and analog subscribers and to serve local and national advertisers without duplicating ad insertion infrastructure.

ARRIS Advertising Solutions:

• ARRIS Digital Program Insertion lets operators reach digital and analog customers from the same platform, with digital-to-analog and digital-to-digital streaming, and ARRIS digital cueing helps to protect against lost insertion opportunities.
• ARRIS Interconnect Solutions give operators new ways to attract local, regional and national advertisers and let multiple operators work in partnership.
• ARRIS products' smaller footprint, automatic one-step distribution, and centralized system and content management all lower advertising costs for cable operators.
• ARRIS helps take advertising to the next level with built-in support for High Definition insertion and targeted advertising.