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ARRIS extends their industry leadership in digital advertising insertion with Gigabit Ethernet Digital Program Insertion (GigE DPI) Servers in configurations from 240 channels to an industry-record 1,920 channels per server. The highly scalable GigE DPI Servers allow cable operators and telcos to extend the bandwidth and cost advantages of GigE to ad insertion. Operators can use these highly scalable GigE DPI servers to convert from analog ad insertion to digital-into-digital insertion at a dramatically lower cost per channel than with previous insertion techniques.
- Smooth, scalable transition from analog-only systems
- Real-time ad insertion using standards based cueing
- Digital-into-Analog and Digital-into-Digital ad insertion
- HDTV Ad insertion with SD and HD content
- Local and long form origination
- Targeted advertising
GigE DPI Servers are managed by the ARRIS SkyVision Management Software. SkyVision manages up to 3,000 ad insertion channels and enables GigE digital insertion, DVB-ASI digital insertion, and analog insertion to be used concurrently in the same system. Ad management techniques are the same across all insertion types, keeping adaptability and efficiency high and staffing requirements low.
- Improve operations with real-time view of systems and content
- Reliable distribution with schedule and content transfer verification
- Automate processes with file retrieval and scheduling for simplified usability
- No manual re-encoding to change audio parameters
- Converts for insertion on SD and HD networks
- Fully integrated with SkyVision products
ARRIS Virtual Interconnect (VIC) Solutions enables cable operators to work in partnership as a virtual interconnect company to attract regional and national advertisers. ARRIS VIC solutions allow multiple operators to transparently provide interconnect services across DMA’s. Virtual Interconnect Systems can be used as a stand-alone solution for automatic schedule merging, conflict reporting, verification parsing, content distribution and management, or combined with SkyVision for ad insertion system management and real-time monitoring. E-mail status reports give users confidence that their spots are scheduled and distributed. Schedule merging is much faster than competing products so changes get to the interconnect faster. ARRIS Virtual Inconnect Systems provides vendor-neutral interconnect support, making it easy for multiple operators to function as one, and winning advertisers with flawless service.
ARRIS Interconnect Solutions help operators:
- Increase sales from local, national and regional advertisers with wider spot distribution
- Simplify and strengthen partner relationships with accurate, automatic schedule merging from multiple Traffic and Billing systems
- Partner with other operators or interconnect your own systems to sell advertising across Designated Market Areas
- Sell advertising regardless of Traffic and Billing or insertion system
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