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The ARRIS Video On Demand (VOD) advertising solution allows operators to capitalize on new revenue streams by offering the ability to deploy and operate a dynamic VOD Advertising solution based up on the latest digital video services at the lowest Total Cost of Ownership (TCO).
Video On Demand has been offered as an entertainment service by the broadband service industry for many years and has steadily grown in terms of the number of streams, hours of content offered to subscribers, and frequency of VOD sessions per subscriber/household. Absent in this growth is the presence of advertising associated with the VOD assets and ability to provide ad-supported VOD programming. This has now changed with the introductions of the ARRIS ConvergeMedia Advanced VOD Advertising solution.
- Generate new ad sales revenue through new inventory and dynamic ad insertion capabilities
- Scalable and reliable VOD advertising delivery in an end-to-end solution
- Reporting and analysis tools to measure ad delivery results and help segment efficiently
- Support for long form ads such as branded ‘advertainment’ content on free VOD
- Geographically targeted and household addressable advertising
- Attract more and better programming content, leading to increased viewings
The core of our solution is based on our flexible, scalable and reliable On Demand platform, which boasts worldwide deployments in a diverse set of network environments and infrastructures. ARRIS offers outstanding value and is a leading provided for VOD systems, advertising insertion and IP streaming. The ConvergeMedia Management Suite VOD Back office and distribution platform product lines are well established in the worldwide marketplace.
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